ALFRED, NY – Alfred University Athletics has announced an exclusive apparel and equipment agreement with BSN SPORTS and Nike. BSN SPORTS, the leading provider of team sports solutions and a division of Varsity Brands, will serve as the exclusive provider of uniforms, apparel, footwear and other equipment needs for the Saxons for the next five years.
 
"This partnership between Alfred University Athletics, BSN SPORTS, and Nike adds tremendous value to our Saxon team, alumni, and fans," Deb Steward, Associate Vice President for Student Experience, Athletics, and Recreation said. "We wear our AU brand in practice and competition, and it is critical that we provide our student-athletes and staff with apparel and equipment that match our commitment to the student experience. Nike is synonymous with excellence and championship quality and BSN SPORTS has been a trusted partner."  
 
Bill Stote, Senior Vice President of BSN SPORTS Collegiate Select Division said, "We are thrilled  to help positively impact the experience of Alfred coaches, athletes and supporters through our partnership. By supporting our Collegiate Select partners with tailored resources and tools that save time for coaches and staff, they can focus their attention on what they care about most – their student athletes. We are excited to continue elevating the Alfred athletic experience and recognition with hands-on service and unparalleled access to team branding tools, sports equipment, and apparel."
 
The partnership will provide support for Alfred University's nearly 600 student-athletes, coaches and staff, spanning 27 varsity teams as the university surpassed 150 years of purple and gold being the school colors. On June 16, 1874, a student meeting adopted "Royal Purple and Gold" as the university's colors.
 
About BSN SPORTS
Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.BSNSPORTS.com